Interesting job offer ...

This job listing came to me via the Concord Substance Abuse Coalition email blast:

JOB OPPORTUNITY – NH CITIZENS ALLIANCE

The New Hampshire Citizens Alliance - in partnership with Women’s Voices Women Vote, Northeast Action, and US Action Education Fund – seeks dedicated canvassers for various dates in December and January. Be a part of a groundbreaking civic engagement project! We will reach out to 10,000 unmarried women voters in Manchester, New Hampshire and mobilize them to vote in the state’s primary. $14 per hour with paid training. Both men and women are encouraged to apply. Join our dedicated crew and help us make history! Contact Sarah Chaisson Warner at 603-225-2097 or swarner@nhcitizensalliance.org for more information and to apply.

Now, don't get me wrong, I think it is great that there are these jobs available. And, I think it is great that someone ... anyone ... tries to motivate any voter to vote. But, why now? Why is the Citizens Alliance spending countless thousands of dollars to help "unmarried women" to vote? Where did this money come from? Why not try and get tens of thousands of men AND women who don't vote on a regular basis out to vote? Well, that might not be the goal after all.
Question: When entering the voting booth, who do you think these unmarried women are going to vote for? Do you think they would be predisposed to vote for, say, the only female candidate on the ballot? Maybe that's the point after all.