Sunday, August 22, 2010
Cool new feature in the UL
The Union Leader unveiled a cool new feature this morning, an Ask The Expert column: ["Ask the Expert: New expert knows news"]. The column will be dedicated to helping small businesses understand the difference between advertising, marketing, and promotion. There is so much confusion and clutter out there, with so many advertising outlets vying for fewer and fewer marketing dollars. This seems like a great opportunity for the newspaper to educate folks about the differences and, hopefully, help small businesses succeed.